What we do

Positioning is not branding — it provides the foundation for it. Without it, your brand won’t resonate and campaigns won’t work. As experts in the Cunningham Positioning Process for marketing strategy, we’ve helped numerous consumer and B2B technology companies define their identity, create their narrative and make it stick.

Company Positioning and Brand Strategy

Your brand is a public articulation of your company strategy. Make sure it reflects your true differentiation and the DNA of your organization in a way that resonates with the market.

Product Strategy and Messaging

With software is eating the world, your products and services are a manifestation of the promise that your marketing makes. Ensure that what you say and do with your product aligns with overall company priorities and strategies

Sales Enablement

Sales is where the rubber hits the road. Equip your sales team with the right tools and train them on messaging so that they can be successful in the field.

Interim Marketing Leadership

Finding the right CMO or VP of Marketing is hard, even in good times. We can help push forward strategic marketing initiatives forward while paving the path towards a successful permanent hire.