Who we are

Transformation @ Work is a marketing and product strategy firm that positions technology clients for transformational growth. Our approach aligns marketing with company and product strategy to ensure your brand is consistent with your priorities and metrics.

We uncover your true differentiation that resonates in the market.

We help you build a unique and authentic brand that matters.

 The Team

 

Henry Hwong, Partner

 

Henry has over 25 years of experience in technology and consulting for venture-backed startups and public companies. Henry’s deep product background brings a unique perspective to helping companies bring their brands to life. He previously was a partner at Cunningham Collective, where he led a number of brand strategy and marketing engagements for clients in consumer technology, enterprise solutions, AR/VR, video, food tech, eCommerce, and semiconductors. Henry also served as interim marketing leader for a consumer streaming video company, a cloud HRIS platform and an enterprise unified communications company as a part of a Collective engagement.

Prior to Cunningham Collective, he led product marketing at Deem, a corporate travel and eCommerce marketplace company based in San Francisco. At Deem, Henry built the product marketing and demand generation teams, and implemented core product launch and pricing processes. Henry also led product management for Ariba’s cloud and on-premise platforms, where he also drove release readiness and pricing. In addition, he was responsible for oversight and change management of Ariba’s data and privacy policies. Before Ariba, he was the vice president of marketing at Provade, a contingent workforce management SaaS platform. He also held product management roles at Elance and PeopleSoft, as well as managing strategic alliances at Moai Technologies.

Henry began his career in consulting with BSG. He later joined Kearney, where he advised global high-tech and automotive clients on corporate strategy, market entry and product planning.

Henry has a BS in electrical engineering from Rice University, an MS in computer engineering from the University of Southern California, and an MBA from the Haas School of Business at the University of California, Berkeley.

 

Andy Cunningham, Advisor

 

An entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy Cunningham has played a key role in the launch of a number of new categories, starting with the personal computer.

Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. When Steve left Apple to form NeXT and acquire Pixar, he chose Andy’s public relations agency, Cunningham Communication, to represent him. She continued to work with Steve for several years and has developed marketing, branding and communication strategies for game-changing technologies and companies ever since. She is an expert in creating and executing marketing, branding and communication strategies that accelerate growth, increase shareholder value and advance corporate reputation. Andy is also the host of the popular podcast Marketing Over Ice (http://www.moi.fm/).